December 15, 2021


Following months of hard work with consultants from Pickard and Laws Consulting Group Inc., and in collaboration with Watershed Municipalities and stakeholder groups, Quinte Conservation is pleased to announce that the Executive Board approved the new 10-year Strategic Plan at the November meeting.

CAO, Brad McNevin, says, “We are thrilled to finally launch our new strategic plan to the public and look forward to sharing our accomplishments as we fulfill our organizational goals over the next 10 years”.

The new plan, Strengthening our Natural Ecosystems: A Continuing Journey, will help guide the commitments, and goals of Quinte Conservation into 2030 under the four drivers:

  • Advancing Environmental Science
  • Accelerating Advocacy
  • Boosting Well-Being
  • Strengthening Brand Recognition

The new Plan contains an updated vision statement and a series of objectives outlined under each of the four drivers. The Plan’s purpose is to create a strategic direction that aligns with Quinte Conservation’s core mandate and operating principles to drive the organization forward in proactively responding to changing environments and continuing to improve the services provided under the core mandate.

McNevin adds, “Our new Vision is to advance watershed knowledge and collective actions to strengthen our natural ecosystems. Following this new strategic direction, we will continue building the tools needed to carry on the important work of protecting our watershed, while supporting the people who live, work, and play here so that there is a sustainable future for everyone”.

The full Strategic Plan can be viewed online at

Quinte Conservation is a community-based environmental protection agency. It serves 18 municipalities in the watersheds of the Moira, Napanee and Salmon Rivers and Prince Edward County. It provides cost-effective environmental expertise and leadership. Quinte Conservation’s main goal is to create a sustainable ecosystem where people and nature live in harmony. More information about Quinte Conservation is available at


For more information contact:
Kirsten Geisler, Communications Specialist
(613) 968-3434 ext. 123